Key Components:

• Introduction of Sustainable Agricultural Practices: A key focus of the program is the adoption of sustainable techniques such as Urea Deep Placement (UDP) technology in Palwal. This method places fertilizer deeper in the soil, reducing surface loss and increasing nutrient efficiency. It helps farmers reduce input costs, protect the soil, and increase yields without depending heavily on chemical fertilizers. Simultaneously, the introduction of medicinal and aromatic plant cultivation in Amethi under the SFURTI scheme encourages crop diversification and long-term environmental sustainability.

• Environmental Conservation: The program addresses environmental concerns by significantly reducing the overuse of urea, which often leads to soil degradation and water pollution. The adoption of UDP has resulted in a 30% decrease in urea usage, while also increasing productivity by 20%, thereby limiting the need to expand farmlands and preserving green cover. These practices collectively contribute to lowering CO₂ emissions and aligning farming activities with broader climate action goals.

• Public-Private Partnerships: At the core of this initiative is a strong collaboration between corporate CSR efforts, government schemes, and grassroots-level engagement. Mitsubishi Electric’s commitment to responsible business and environmental stewardship complements the Ministry of MSME’s SFURTI scheme, creating a comprehensive development model. These partnerships not only bring in resources and expertise but also ensure that the program is both scalable and sustainable in the long term.